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News app上线,以娱乐新闻见长的BuzzFeed要做严肃新闻了

2018年03月14日 未分类 暂无评论

一直以来,主打轻松娱乐内容的BuzzFeed今天发布了BuzzFeed News App,为手机用户推送每日重大新闻,并且更注重信息的严肃和深度。

BuzzFeed News不仅仅只有新闻头条和图片,还会增加一些与新闻相关的扩展内容:嵌入推文、引文、相关故事、重点总结和大事记等,同时还添加了其他媒体如The New York Times报道的新闻链接。

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曾在《金融时报》任职的Stacy-Marie Ishmael于去年秋天加入,担任BuzzFeed News主编并负责这款App的设计与运作。

Ishmael说:“我们希望自己可以成为年轻人关注的媒体之一,不管是刚上大学还是刚步入职场的人。过去人们总是说:我刚刚订阅了经济学人。我希望未来人们会说:我刚刚下载了BuzzFeed News。”

BuzzFeed从2014年开始尝试报道即时和深度新闻,为此还删掉了4000多篇早期的稿件。目前BuzzFeed已拥有400多人的编辑团队,其中包括170名一线新闻工作人员。

“新闻是任何优秀媒体公司的心脏和灵魂,能对世界产生巨大影响力。”该公司CEO Jonah Peretti在采访中说:“新闻业能获得难以想象的庞大受众,这能让我们获得过去所无法企及的影响力。”

不过,这并不意味着BuzzFeed仅仅重视严肃新闻,更是该公司在探索均衡发展。

原创文章,作者:xiaoshu

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